(Reporting by Paul Thomasch, editing by Gerald E. The venture has held talks with major advertisers and deals with at least four big brand names are expected to be ready in time for its debut later this year. NBC Universal is 80 percent owned by General Electric Co GE.N and the remainder by Vivendi.įormer Universal Music digital chief Rio Caraeff was appointed as Vevo’s top executive earlier this summer. They say Vevo would create a more sophisticated way to experience music on the web, describing a site that would be the music industry's version of Hulu, the popular U.S.-based online TV service backed by NBC Universal, News Corp NWSA.O and Walt Disney Co DIS.N. Music industry insiders say that Web videos are catching up with radio and music television as one of the most important music discovery tools for fans. Video and Audio content isCopyright © 2015. The source declined to be named because of the sensitive nature of the discussions. The Tiger Tank used in the film Fury, Tiger 131, in the arena at Bovington Tank Museum during Tiger Day 2015. The deal would also open the door to a possible role for Warner in a new music video website called Vevo, which is backed by Universal and Sony and will be supported by YouTube’s technology platform.Īt the moment, talks about Warner joining Vevo are still in “early stages” and could break down over a range of issues, one source said.
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